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It is called pay per click advertising or ppc, you pay every time somebody clicks your advertisement form google or another website google is advertising your website on - sounds like it would cost alot I know, but some keywords only cost as little as $0.001 a click, that means for high quality visitors (remember most sales come from search engines such as google) you pay less than one cent.

PPC or pay per click proves very profitable for some webmasters. Paying for advertising on specific websites or on keywords can bring the right sort or visitors to your site, the ones who are going to buy something, earning you commission in the process.

Affiliate Programs Cash Per per click - PPC Guide - Pay per click or ppc help.